The Articles |
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The Book |
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Brand Force: A Nonprofit's Guide For Building A Magnetic Organization Brand Force gives your organization the tools to develop more valuable and rewarding relationships with your members, donors, and volunteers. "For nonprofits, branding is as important as in firms such as Apple, Coke, or IBM. Big corporations have expensive experts to help with branding decisions, but where can nonprofits obtain similar help? This book provides it, with real-life examples explaining how to apply branding principles for accomplishing a nonprofit's mission and improving community support." Roger Blackwell, Ph.D. and author, Brands That Rock "Every member of your executive committee, staff, and board of directors will gain new insight and tools to assure survival of your nonprofit. This is a must read in support and enhancement of your brand." John F. Dix, President, Business Development Index, Ltd. It's packed with valuable examples from leading nonprofits such as Ronald McDonald House Charities, Boy Scouts of America, and Make-A-Wish. |
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All images, music, words and content copyright Don Argento 2017